Web video service for small firms attracting big backing
A DUBLIN tech entrepreneur is attracting attention in Silicon Valley for a new web video advertising service she founded.
Grainne Barron (pictured) has signed a deal with Getty Images to provide video footage for her start-up firm, Viddyad.
Ms Barron, a former sales director at Windmill Lane studios, said Viddyad had raised €1m in financing and was raising a further round of funding, which is 80pc subscribed.
The firm is based on a web service that allows small firms to make commercial and advertising videos without needing any technical knowledge.
It uses professional videos and photography from Getty Images and allows customers to add their own text and imagery. The company charges from €80 to make the videos.
Ms Barron said: "According to Comscore, almost 25pc of all online videos viewed are now ads. In 2012, online video ad volume grew 46pc, a rate that is continuing.
"What we're doing allows small and medium-sized businesses to tap into this lucrative market to promote their companies and products with professional video ads. It allows them to generate much-needed leads for their sales pipelines."
Ms Barron is no stranger to media, having spent time as a sales executive in NBC Television before becoming sales director at Windmill Lane and a director at Animo Television.
In addition to Viddyad, she is chief executive of Foxframe, a company that builds video advertising technology platforms for large media companies.
She was named as one of the Irish Independent's 40 under 40 in technology.