Business Irish

Saturday 25 March 2017

Watchdog finds Perlico misled public over broadband offering

Peter Flanagan

Peter Flanagan

A LEADING provider of broadband internet has been found to have used misleading advertising following a complaint from the public.

Perlico, which is owned by Vodafone, was found by the Advertising Standards Agency of Ireland (ASAI) to have run a misleading ad promoting "Home Phone & 3MB (megabytes per second) Broadband" with upload speeds quoted as "384KB per second for 3MB broadband".

When a customer subscribed to the service, he found that it was barely a 10th of the advertised speeds, even at off-peak times. When he complained, the company said the advertisement actually meant three megabits per second, or about 10pc of the three megabytes that were advertised.

Three megabits are usually referred to as "3Mb" rather than the "3MB" that was used in the advertisement.

Despite this, Perlico insisted "their ad was correct and that, in the case of an individual user, the speed of the connection was dependent on a variety of factors".

"They could not therefore guarantee that all their customers would be able to 'enjoy the maximum 3Mb broadband speed'", said the ASAI.

Ultimately, the ASAI found Perlico to be in breach of the code on misleading advertising and ordered that the ad not run again in its current form.

Meanwhile, Ryanair had a complaint against them upheld by the ASAI after a poster in Shannon Airport advertised routes that were no longer operated by the airline. Ryanair did not respond to the ASAI on the issue.

Irish Independent

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