Video start-up 45sound backed by Meteor
Published 28/02/2013 | 05:00
METEOR and 45sound are inviting people attending the Meteor Choice Music Prize to become "professional filmmakers" for the night on March 7.
Irish start-up 45sound tries to provide a "pioneering new music technology service which allows music fans to co-create high-quality, multi-angle video footage of live music performances". The Meteor Choice Music Prize represents 45sound's biggest gig to date.
Meteor and 45sound have partnered up to offer what they hope will be an interactive and memorable gig experience for music aficionados and budding video directors in attendance.
If you're heading to the Vicar Street event, record footage of full songs or clips of a minimum length of 45 seconds. The next day, upload your video to the 45sound platform.
Meteor says high-quality audio of the corresponding tracks is then layered on top to replace the usual clamour of a crowd at a gig, resulting in a "high-quality, super-polished video".
Lisa Comerford, Meteor's head of Brand & Communications commented: "Meteor is known for backing great Irish music, promoting both established and new acts. Getting behind an Irish music technology start-up with a pioneering offering feels really natural for us. We're all about facilitating social discovery for people, be it new music, new experiences or new technology like the 45sound platform."
Cathal Furey, 45sound managing director and founder, agreed.
"Much in the same way the latest photo-sharing apps have made quality photography accessible to all, 45sound will democratise quality videography. Being involved in a landmark music event like the Meteor Choice Music Prize will create serious momentum for us.
Tickets for the event are on sale from all Ticketmaster outlets and from www.ticketmaster.ie, priced €22.50, including booking fee. The event will be streamed on www.meteor.ie and www.facebook.com/meteor.
The line-up includes Damien Dempsey, Delorentos and Heathers.
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The station is up against some big players in the radio industry most notably BBC Radio 1 in the UK.
Speaking about the nomination, Spin1038 chief executive Jamie Crawford said: "Innovation is at the heart of everything we do, and I believe the nomination is testament to the forward thinking nature of the staff in Spin 1038 and the progress we have made in the digital/social space, which has also helped us grow in listenership.
"You cannot nominate yourself for this award so it's such a fantastic recognition from the Music and Radio Industry across the world."
Charity targets 15,000 teenagers
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Ecclesiastical's partnership will support SOAR's target of reaching 15,000 Irish teenagers by the end of 2014. SOAR is an independent national youth outreach movement which helps address mental health issues among our youth population.