Saturday 3 December 2016

Unilever breaks its silence over supermarket favourites price row with SuperValu

Published 14/10/2016 | 17:14

Products made by Unilever, which has been accused of 'exploiting consumers' amid the falling value of the pound after a pricing row with Tesco left the supermarket low on household items such as Marmite, Flora and Persil. Photo: Nick Potts/PA Wire
Products made by Unilever, which has been accused of 'exploiting consumers' amid the falling value of the pound after a pricing row with Tesco left the supermarket low on household items such as Marmite, Flora and Persil. Photo: Nick Potts/PA Wire

Unilever has broken its silence over its row with SuperValu, claiming that a price increase it has sought in Ireland will be cancelled out by currency movements.

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Supervalu parent company Musgrave remained locked in talks this evening with Unilever over a spat that could see a raft of popular brand names stripped from its shelves.

Beloved consumer products like Lyons Tea, Hellmann's Mayonnaise and Pot Noodle could run out within weeks unless the row is settled. 

Musgrave has been resisting what it has described as an “unjustified price increase” of up to 19pc.

But Unilver said that while they have sought a price hike, the stronger euro versus sterling will wipe it out in Ireland.

“There is a currency exchange mechanism in place which has negated the effect of the cost price increase, so there is no real increase in price in Ireland,” a spokeswoman said. 

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