UK group buys into Cork whiskey
Published 27/07/2016 | 02:30
West Cork Distillers has sold a stake in the business to Halewood Wines & Spirits.
Halewood is a UK-based drinks manufacturer and already acts as a distributor for West Cork Distillers in a number of markets.
The new deal will seek to expand the global reach of the whiskey brand.
Halewood purchased a 50pc in the "Pogues Whiskey" brand, which is part of the West Cork stable, earlier this year.
West Cork Distillers was founded in 2003 in Skibbereen. Stewart Hainsworth, chief executive of Halewood Wines & Spirits, said: "This purchase reflects our commitment to working with West Cork Distillers to develop a long-term partnership, for the Distillery, Skibbereen and the beautiful county of Cork.
"West Cork Distillers has a great brand story to tell, and their innovation and passion for whiskey will help to deliver further success."
The deal looks to capitalise on increased interest in Irish whiskeys, a market which has grown both in terms of volume and value in recent years. The North West of England and Scotland have been key drivers of Irish whiskey consumption, and the partnership with Halewood will allow the company to benefit further from the trend.
West Cork Distillers' co- founder, John O'Connell, said the deal will help the business to develop a more cohesive marketing strategy.