Tuesday 27 September 2016

UK bakery's tie-in with Applegreen services

Paul O'Donoghue

Published 04/04/2015 | 02:30

The first store to be opened in Northern Ireland by British bakery giant Greggs will be setting up shop at an outlet run by Irish services station company Applegreen
The first store to be opened in Northern Ireland by British bakery giant Greggs will be setting up shop at an outlet run by Irish services station company Applegreen

The first store to be opened in Northern Ireland by British bakery giant Greggs will be setting up shop at an outlet run by Irish services station company Applegreen.

  • Go To

The bakery chain is well known across Britain where it has more than 1,650 outlets.

The company will set up shop in a motorway service station on the M2, north of Belfast, to be opened at the end of the month.

It plans to run a 12-month trial at the new store to test out the popularity of its pastries and buns in the North.

The shop will be run by Applegreen at its new petrol station and service area near Glengormley.

The station will be the company's first on a motorway north of the border.

A spokesman for Greggs said the company is "excited to be trialling a test site with the Irish motorway service station operator Applegreen.

"The trial will enable Greggs to assess Northern Ireland's appetite for its 'Always Fresh. Always Tasty' customer offer," he added.

A spokeswoman for Applegreen declined to comment when asked whether the company was planning to launch any stations with Greggs outlets south of the borderc.

Applegreen has more than 90 service stations in the Republic, including a number of motorway sites, and operates as a franchise of Burger King.

Irish Independent

Read More

Promoted articles

Editors Choice

Also in Business