Business Irish

Tuesday 17 January 2017

Tweeting their way onto the airwaves

Published 22/07/2010 | 05:00

A year after Sky News unveiled a Twitter correspondent, a regional radio station has unveiled a TJ -- a Twitter Jockey.

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A competition asked prospective TJs for i105107 -- broadcasting in the midlands and north east --to show off their tweeting prowess and to send in their examples of recent tweets.

They were also asked by the station to tweet the reason they should be chosen to get the password to the i105107 twitter page and become the station's official Tweeter at Oxegen.

The station is also looking to partner with marketing or advertising agencies that wish to run online campaigns that incorporate radio referring the listener to an online destination.

"In a busy online world with users being bombarded with messages, radio shows it's true advantage, we are a filter, a filter that can help sort out the good content from the bad -- referring listeners to places of interest. That's where radio as a personal, one to one medium, just shines," said programme director Alan Swann.

Irish Independent

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