TV viewership at 13-year high
MONTHLY TV viewership numbers hit a 13-year high in January as the ‘Big Freeze’ prompted people to spend record amounts of time glued to the small screen.
RTE TV’s latest dispatch to the advertising world shows adults spent an average of two hours and 49 minutes watching TV every day in January.
Such intense viewership hasn’t been recorded since the TV data series began in September 1996.
Across RTE’s own stable, 15- to 24-year-old viewers were a particularly booming category, with their viewership up 17pc on January 2008, compared with a 3pc rise in viewership from the 25 to 44s.
RTE’s evening news bulletins were among the biggest draws, with the ‘Six One’ news posting a 26pc rise in viewership from 15 to 24s and the 9pm edition posting a 29pc rise from the same age category.