Saturday 19 April 2014

Trendy coffee pods brew up €6m turnover in Ireland

Nespresso essenza coffee machine similar to the one bought by Brendan Howlin - see story by Aine Kerr
Nespresso essenza coffee machine

THE cult of Nespresso coffee continues – with its Brown Thomas Dublin boutique enjoying a bumper turnover of €6m in 2013. Its Dublin outlet on Grafton Street has a staff of 13 operating three tills – and last year was a record one for the company.

There were an average of three deliveries per week to the store to meet growing demands for the coffee pods.

In a move to meet the demands for the pods – which are used by customers in their own Nespresso machines at home – Nespresso plans to open another store in Dublin on Duke Street. However, an opening date has yet to be confirmed.

Brown Thomas in Dublin and Cork are the only places where the capsules are on sale in the country. They opened in 2011.

A spokeswoman for the coffee brand said "regional sales figures for Nespresso are not reported separately".

"Nespresso can however confirm that 2013 full-year results released on February 12th show that Nespresso has continued to perform strongly globally."

While the machines that take the capsules are widely available, fans of Nespresso are limited as to where they can buy their pods, with many taking to the internet to get their coffee fix.

However, a staff member in the Brown Thomas store in Dublin said customers still like to come into the boutique to purchase their pods with queues a daily occurrence.

The spokeswoman also said the company's growth meant it had had to expand in Europe and America with a total of 48 boutiques opening in 2013.

Irish Independent

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