Tommy gets fresh for campaign
The retail fresh produce market in Ireland to December 2010 was worth €1.18bn, driven by high household penetration for the fresh produce category, according to Bord Bia research announced at the launch of its 'Best In Season' promotional campaign.
Bord Bia's 'Best In Season' fresh produce promotional campaign aims to highlight when certain fruit and vegetables are in season and so at their most nutritious, with information available on www.bestinseason.ie.
This season, www.bestinseason.ie will feature guest blog posts from Irish rugby star Tommy Bowe, who will share some of his tips for introducing fresh fruit and vegetables into everyday meals.
With Tommy at the launch yesterday of Bord Bia's 'Best In Season' campaign was Glen O'Toole (4).