Wednesday 26 July 2017

To infinity and beyond: DAA unveils new global toy store concept

 

Aer Rianta International, the retail arm of DAA, has already rolled out Candy Cloud — its bespoke children’s store for confectionery
Aer Rianta International, the retail arm of DAA, has already rolled out Candy Cloud — its bespoke children’s store for confectionery

Simon Rowe

Aer Rianta International has developed a new global toy store concept which it hopes to roll out across its growing retail portfolio, which spans nine countries.

Branded Kids' Kingdom, the retail concept will be launched in November at Muscat Airport in Oman.

It will feature Sinbad and an in-store pirate ship complete with a cannon and dry ice as well as interactive flooring. Fish and other sea creatures will move underfoot as customers walk around the store.

DAA's retail arm ARI learned from the award-winning Candy Cloud confectionery store, which was pioneered in Dublin's T1, that there is a strong desire for themed concept stores within airport retail. ARI has since taken the Candy Cloud concept to a number of its overseas locations, including Bahrain and Auckland.

Kids' Kingdom represents the next phase in the evolution of ARI's original Candy Cloud concept as it is a bespoke children's store for toys and gifts rather than confectionery.

"Kids' Kingdom will be colourful, engaging and enticing and the presence of Sinbad and the pirate ship is likely to be a significant draw for shoppers of all ages," said an ARI spokeswoman.

Kids' Kingdom is due to open this November in Muscat Airport's new passenger terminal and will be one of 13 units operated by ARI.

The retail concept is the latest addition to ARI's growing portfolio of global-themed outlets.

ARI launched the world's first-ever Guinness tasting bar at Dublin Airport's Terminal 2 this week, although the plans were revealed by the Sunday Independent last month.

The Guinness Export House concept represents a substantial investment by Diageo, said a spokeswoman. The new bar concept "invites consumers to immerse themselves in the Guinness culture and partake in a unique in-store tasting experience".

"In the expert hands of a Guinness beer specialist, the tasting experience offers consumers a unique opportunity to sample the craft, quality and distinctiveness of specialty beers," she said.

DAA is considering a future roll-out of the Guinness tasting bar concept across ARI's global portfolio.

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