Business Irish

Friday 22 September 2017

Tiger's sponsor shaves ad spend

Louise McBride

Louise McBride

ONE of Tiger Woods's major sponsors has not just got shy of featuring the controversial golfer in its ads -- the Gillette manufacturer, Procter & Gamble (P&G), has also cut back on the amount it spends on advertising in Ireland.

P&G spent about €19.9m on Irish press and television adverts last year, compared with about €24m in 2008, according to figures just released by Nielsen.

P&G, which was the second biggest advertiser in Ireland in 2008, has slipped down to third place after being overtaken by SuperValu and furniture retailer Harvey Norman.

SuperValu splashed out about €21.3m on press and TV ads last year, while Harvey Norman spent €20.3m.

Sunday Independent

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