Friday 30 September 2016

Three to give a €1m campaign to charity

Published 02/02/2016 | 02:30

Rugby stars Andrew Trimble, Keith Earls and Sean O’Brien at the Focus Ireland coffee shop on Eustace Street in Dublin yesterday. Photo: 1Image/Bryan Brophy
Rugby stars Andrew Trimble, Keith Earls and Sean O’Brien at the Focus Ireland coffee shop on Eustace Street in Dublin yesterday. Photo: 1Image/Bryan Brophy

TElecoms provider Three has signed a deal with Focus Ireland to give the charity a marketing campaign worth €1m.

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The deal, which comes just days before the Six Nations rugby tournament kicks off, will see Three provide a "major advertising campaign" for Focus Ireland on television, radio, outdoor and online.

It will also see the creation of a "three-minute documentary on homelessness; a fundraising campaign with dedicated text line; access to Three ambassador Johnny Sexton; public relations and other promotional support," Three said.

People will also be able to donate €2 to Focus Ireland by texting "HOME" to 50300.

Focus Ireland chief executive Ashley Balbirnie was delighted to have agreed the deal.

"We are incredibly grateful to Three for using its sponsorship of the Irish rugby team to provide this platform to raise awareness for the issue of homelessness," Mr Balbirnie said.

"We do not have the resources to launch a campaign anywhere near this scale so Three's generosity will go a long way in helping us to achieve a new awareness of homelessness in Ireland," he added.

Irish Independent

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