Three takes to the pitch for our rugby stars' new training kit
Published 10/08/2014 | 02:30
Irish rugby coach Joe Schmidt and Three Ireland CEO Robert Finnegan were at the Aviva Stadium yesterday ahead of the launch of the Irish rugby team's new training kit tomorrow.
The new kit will keep the traditional green but replace the O2 logo with Three Ireland following the takeover of O2 earlier this year. Three is already primary sponsor of the Irish football team. Other famous icons to be renamed in the next few weeks as the O2 brand disappears include the Point Depot in Dublin. The newly branded training kit will be presented to players tomorrow at the start of a three-day training camp.
Speaking about the rugby sponsorship for the first time, Finnegan said Three is looking forward to the Rugby World Cup. "We are extremely privileged to work with the IRFU, ahead of a big season for the team which culminates in the World Cup. The merger of Three and O2 will not only provide customers with an even better network and performance, but also many benefits for sport and music fans. Existing customers of Three and O2 can rest assured their benefits and services will remain unchanged. We look forward to announcing more over coming weeks."
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