Business Irish

Sunday 26 March 2017

Three offering 4G data service 'free for life'

Robert Finnegan of 3 Mobile
Robert Finnegan of 3 Mobile
Michael Cogley

Michael Cogley

Three Ireland has announced this morning that it would offer its 4G data service 'free for life'.

In June, it was initially believed that the mobile operator would charge customers an additional €5 per month for the increased mobile broadband speed.

However, the company opted instead for an 18-month 'promotional' period where it offered the service at no extra cost.

Now Three is saying that 4G will remain free.

Three's chief commercial officer Elaine Carey said the network is now carrying more data than ever.

"We are now responding further to customers’ data appetite by offering free 4G for life on all plans so they can do even more with their smartphone with faster uploading and downloading speeds," she said.

Data traffic at Three increased by 77pc in 2015 with video streaming accounting for 48pc of all mobile data.

The network has also announced it is rolling out a faster service called 4G Plus, which Three claims will deliver speeds of up to 225 Mbps.

The new speeds are currently available in parts of Dublin and the company expects to have 56pc population coverage of the faster speed by the end of April.

“The availability of 4G Plus means that customers will now be able to experience the fastest speeds available on mobile with peak speeds of 225 Mbps. 4G Plus will be available to all customers with compatible handsets no matter what plan they are on," Ms Carey said.

Three is investing €300m into its network and the firm says the process, which is due to be completed by 2017, is well underway.

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