Wednesday 23 July 2014

The Punt: Paddy Power scores own goal

Published 05/03/2014|02:30

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Oscar Pistorius pictured
Oscar Pistorius

PADDY Power boss Patrick Kennedy has been defending the fact that the company has been running odds on whether South African paralympic athlete Oscar Pistorius will be found innocent or guilty of the murder of his girlfriend, Reeva Steenkamp.

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But despite the negative reaction to the adverts, Mr Kennedy believes there's nothing wrong with offering odds on a major news event. And while companies such as Paddy Power play on irreverent mischief, there seems little doubt that this marketing ploy has backfired.

Mr Kennedy yesterday held his hands up at a media briefing in relation to Paddy Power's sponsorship of US basketball player Dennis Rodman's trip to North Korea in January.

It's easy to use such despots as figures of fun, but try justifying it when the regime executes its citizens for misdemeanours such as having a DVD of a foreign soap opera. Mr Kennedy admitted Paddy Power erred in sponsoring Rodman's trip. The Punt wonders if he'll be forced to backpedal on Pistorius (left).

Irish Independent

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