The Punt: Duo put their mouths where the money is
Singing a client's praises in press releases is all par for the course, but in drops an email to The Punt's inbox yesterday that manages to get real bang for its buck.
Sent by Marie O'Riordan, who along with Naoise O'Reilly operates The Forever Method aimed at successfully turning around businesses, the release lauds David O'Brien, the founder of Dublin-based CashGuard.
His firm provides retailers with a system that protects on-site banknotes and coins.
In Cannes this week, he won a gong for marketing. "Within seven days of working with Marie O'Riordan and Naoise O'Reilly, of The Forever Method, we achieved the impossible for our business, which secures our future," gushes the press release.
O'Brien notes that in early 2013 a "financial miracle" happened for his firm, having taken in sales in just one week that beat what the company netted in the entire of 2012.
Accounts for 2012 don't reveal the turnover for what was its first full year of operation, but they do show that it had a €123,000 accumulated loss at the end of the period – hardly unusual for a start-up.
The firm forecasts a small profit for 2013 and says that the outlook for 2014 is "more promising".