Business Irish

Monday 5 December 2016

Tesco retains position as country's top supermarket fighting off SuperValu and Dunnes

Published 01/09/2015 | 10:35

The aisles of Tesco
The aisles of Tesco

Tesco has retained its position as the county's top grocery retailer as it continues to fend off challenger SuperValu for domination of the multi-billion euro market. Dunnes Stores remains in third place, with Aldi and Lidl continuing to secure significant market share.

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The latest figures from Kantar Worldpanel show the market share of Ireland’s big grocery chains in  the 12 weeks ended on August 16.

Overall there was a 1.4pc increase in sales across the market, mainly as a result of higher prices. While Tesco’s 24.8pc market share means it is the official number one in the market, Supervalu’s 24.5pc means the two are effectively neck and neck.

Dunnes Stores is closing the gap, posting the strongest sales growth in the market during the period with an increase of 8.2pc in the past 12 weeks.  Lidl boosted its sales by 7.7pc. 

David Berry, director at Kantar Worldpanel, explains: “Dunnes’ success is in large part thanks to the continuation of its ‘Shop and Save’ campaign.  Although fewer people have shopped with the retailer this period, these customers have been encouraged to spend more, with the average shop now costing €34.50 – an increase of more than €5.”

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