Business Irish

Wednesday 26 April 2017

Tesco in clash with Unicef

Louise McBride

Louise McBride

SUPERMARKET giant Tesco Ireland is refusing to pull the adverts for its latest price cutting campaign -- despite complaints from the children's charity Unicef Ireland.

Tesco last month launched its €100m 'Change for Good' campaign, which involves a nationwide roll-out of price cuts recently introduced in its border town stores -- much to the annoyance of Unicef, which has been running a charity campaign under the same name since 1987.

Under Unicef's 'Change for Good' campaign, passengers on long-haul flights are asked to donate any foreign currency to the children's charity. The campaign, which involves a partnership with Aer Lingus, has raised over €6.8m for Unicef since 1997.

"The main thrust of our campaign is to bring border prices to the customer's doorstep," said a spokesman for Tesco.

"It's a short-term campaign that we are running in Ireland. The two campaigns are completely separate."

Unicef, however, said: "it is the first time in Unicef's history that a commercial entity has purposely set out to capitalise on our campaign."

"We fail to understand why a company with a multi-million euro advertising budget finds it necessary to use a children's charity slogan which we have spent years developing," said Melanie Verwoerd, executive director with Unicef.

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