Sunday 23 July 2017

Tesco edges out Dunnes in store war

SuperValu remains in the top spot, with a 22.5pc share, followed by Tesco at 22pc and Dunnes at 21.9pc.
SuperValu remains in the top spot, with a 22.5pc share, followed by Tesco at 22pc and Dunnes at 21.9pc.
Colm Kelpie

Colm Kelpie

Tesco has edged ahead of Dunnes to regain the position of the State's second-biggest supermarket chain.

While value sales increased only slightly, volume sales told a different story - up 4.6pc year on year as shoppers visit Tesco more regularly, according to the latest Kantar Worldpanel data.

SuperValu remains in the top spot, having nudged Tesco from the throne earlier in the year.

David Berry, director at Kantar Worldpanel, said overall sales at Dunnes improved by almost 5pc during the quarter.

"This is despite the number of consumers visiting Dunnes actually falling - the retailer had 54,000 fewer shoppers during the past 12 weeks," he said.

"However this has been offset by an impressive spending increase among remaining customers, with Dunnes shoppers spending 10pc more - €47 extra on average - with the grocer during the latest quarter."

The value of the grocery market has increased by 2.2pc during the past quarter compared with last year, making the sector worth €2.37bn over the 12 weeks - up €50 million on last year. SuperValu remains in the top spot, with a 22.5pc share, followed by Tesco at 22pc and Dunnes at 21.9pc.

Growth for Lidl has accelerated to 2.7pc with Aldi boosting sales by 4.0pc. Lidl now has 11.4pc of the grocery market, with Aldi just behind with an 11.2pc share

"With the average price per pack falling slightly, growth has been driven by households buying extra items, with the average shopping basket increasing in size. Retailers' own brands continue to lead the way, growing sales by 3.8pc and accounting for 54pc of grocery purchasing," Mr Berry added.

Irish Independent

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