Business Irish

Friday 28 April 2017

Tesco criticised over 'unnecessarily ignorant' Easter advert

Tesco
Tesco

Kathy Armstrong

Tesco has come under fire for linking their alcohol offers to Easter.

The supermarket giant has ran an ad showcasing their deals ahead of the weekend, saying: "Great offers on beer and cider.

"Good Friday just got better."

Many people have vented online, saying they find the ad "offensive."

 

Reverend Richard Coles Tweeted a picture of the ad, saying: "Fail.

"This ad is extraordinarily and unnecessarily ignorant.

"It causes unnecessary offence to many. It didn't need to.

"Good Friday is deeply significant to Christians and Tesco could have flogged their booze differently."

Others agreed with his sentiments and said they were upset by the notice.

— colette ramuz (@coletteramuz) April 13, 2017
— AMY BOWLING (@coolkitten29) April 13, 2017
— Flimininary (@Fiddaminskikov) April 13, 2017

Others disagreed with Rev Coles and said they didn't have a problem with the ad.

— DT (@d0mth0ma5) April 13, 2017

Tesco said in a statement: "Easter is an important time of the year for many of our customers so we have been working hard to help them celebrate with their friends and families.

"With this in mind, we have a wide range of products on offer throughout the Easter Weekend."

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