Tesco clings to top spot as SuperValu closes in
Published 05/08/2015 | 02:30
A tiny margin now separates the country's two biggest grocery retailers, with new figures confirming that Tesco has just about managed to hold on to its top spot over SuperValu.
But the battle between the retailers will heat up as shoppers ready themselves for the reopening of schools across the country in the coming weeks.
And new figures from the research group Kantar Worldpanel show that the German discounters have continued to lure shoppers. Lidl now has a 9pc share of the Irish market - a record for the group.
Tesco's share slipped to 24.9pc in the 12 weeks to July 19, while SuperValu's edged slightly lower to 24.3pc.
SuperValu toppled Tesco from the top spot earlier this year - the first time in over a decade that Tesco had lost its spot as Ireland's biggest grocery operator.
However, Tesco quickly regained that crown, pushing SuperValu back into second place.
In the latest period, Dunnes Stores fared well, seeing its market share rise to 22.3pc. And with 8.6pc of the market, Aldi is also not far behind Lidl's 9pc.
"Competition is increasingly intense within the grocery market, with price reductions and money-off vouchers becoming the norm," said David Berry, director at Kantar Worldpanel.
"The strongest performer has been Lidl. The discounter has recruited a record number of customers this quarter, with 66pc of all Irish householders visiting Lidl at least once during this time."
After a difficult few years, he said that Tesco may also be turning a corner here, with signs of an improving performance at the chain.