Business Irish

Thursday 27 October 2016

Tesco back on top in supermarket battle

Published 07/07/2015 | 02:30

A woman in a Tesco store. Tesco has 25.1pc of the market
A woman in a Tesco store. Tesco has 25.1pc of the market

Retail giant Tesco has retained its crown as the country's number one grocery store despite seeing an almost 3pc drop in value sales.

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The UK-based company has less than a one per cent lead on their closest rival, SuperValu, as the Irish supermarket war rages on.

New data from research group Kantar Worldpanel shows Tesco now controls 25.1pc of the multi-billion euro Irish grocery market, while Supervalu, which is controlled by the Cork-based Musgrave group, enjoys a 24.7pc hold.

Supervalu saw the value of sales grow by 0.6pc in the last 12-week period up to June 21.

But it was Dunnes Stores that saw the biggest gains with a 6.3pc sales surge in the same time frame, leaving them with a 22.2pc slice of the total market.

"Dunnes continued focus on its 'Shop & Save' voucher scheme is encouraging consumers to buy a bigger basket on each shop," explained Cliona Lynch, of Kantar Worldpanel.

"The average Dunnes visitor is buying 18 items per trip compared with a market average of 13 - an increase of three items per basket on this time last year," she added.

German discount giants Aldi and Lidl also saw respectable gains in the market.

The retailers household penetration is now at 63.1pc and 65.1pc respectively - ahead of Dunnes' 63pc.

Aldi gained 28,000 new shoppers in the past 12 weeks compared with 80,000 this time last year, while Lidl picked up 6,000 - down from 53,000.

Irish Independent

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