Supervalu still top spot for Easter shoppers with Dunnes Stores chasing Tesco for second place
Published 11/04/2016 | 14:52
Supervalu has retained the top spot in Ireland's grocery league, with Dunnes Stores chasing Tesco's heels for second place in the multi-billion euro market, according to latest figures.
Shoppers also splashed out an extra €40m in the run-up to Easter, the data from research group Kantar Worldpanel shows.
The figures show that Supervalu had a 24.9pc share of the Irish grocery market in the 12 weeks ended March 27. Tesco had 23.9pc, while Dunnes Stores had 23.5pc.
The growth in the value of sales recorded by Dunnes – at 8.3pc - was the highest among the three biggest grocery retailers here. At Supervalu, growth was 5pc, while at Tesco it was 1.4pc.
“Growth for Dunnes Stores continues to be driven by larger shopping trips, with spend per trolley increasing by an impressive €3 year on year,” said David Berry, director at Kantar Worldpanel. “The success of the ‘Shop and Save’ campaign continues, and has proved particularly effective with families.”