SuperValu chain is bucking food trend
WITH the grocery market experiencing a 3pc drop in sales overall, one supermarket chain has managed to buck the trend.
Besides the popular discounters, SuperValu was the only grocery retailer to grow its market share last year, recording sales of €2.1bn in 2013, a 1pc increase on the previous year's figures.
Having recently enveloped the former Superquinn-branded stores under its SuperValu umbrella, the chain said that some 30,000 new customers shopped with SuperValu in the past 12 weeks.
The network consists of 223 stores with a market share of 25.2pc, employing 14,500 staff and handling 2.6 million transactions a week.
It is now the largest Irish grocery retailer in the country, with one in four Irish consumers set to shop in SuperValu this year.
Martin Kelleher, managing director of SuperValu, says "consumers want to buy Irish whenever possible" and claimed that "Supervalu is the number one supporter of the Irish food industry".