Spar put €400k into the mix as RTE's Kitchen Hero sponsor
Published 12/05/2011 | 05:00
SPAR Ireland is to sponsor RTE's brand new cooking programme, 'Kitchen Hero' hosted by Donal Skehan, representing an overall marketing investment of €400,000 by the brand.
The sponsorship deal will include a brand new advertising campaign featuring popular Spar character 'Ferg' once the show starts on Monday.
Suzanne Weldon of BWG Foods, who operates the Spar brand in Ireland said: "Kitchen Hero is an ideal partner for Spar because good food is at the heart of our business, as is convenient hassle-free shopping, and Donal's cooking is all about good food, prepared in a hassle-free style. His recipes are designed to appeal. At the launch were BWG marketing and communications manager Suzanne Weldon, with the host of RTE's new cooking programme 'Kitchen Hero', Donal Skehan, shown here on set for the filming of the show.