Tuesday 27 September 2016

Smartfrog is taking aim at Google's home-security camera business

Stefan Nicola

Published 22/11/2015 | 02:30

Smartfrog is challenging the likes of Google’s Nest Labs, Samsung and Apple as companies seek to lure more consumers to connected, intelligent devices, such as home cameras that stream live footage to your mobile phone via the internet
Smartfrog is challenging the likes of Google’s Nest Labs, Samsung and Apple as companies seek to lure more consumers to connected, intelligent devices, such as home cameras that stream live footage to your mobile phone via the internet

Smartfrog, a Dublin and Berlin-based start-up that seeks to rival Google's cameras to make mobile home surveillance available to the masses, is in talks for its second financing round this year.

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Smartfrog, with 50 employees and offices in Ireland, Germany, Switzerland and China, is in final discussions to secure more funding from investors, including EVenture Capital Partners, which injected several million euro into the company earlier this year, said CEO Andreas Rudyk.

It is also talking to Amazon.com to possibly expand its retail partnership with the vendor, he said.

Smartfrog is challenging the likes of Google's Nest Labs, Samsung and Apple as companies seek to lure more consumers to connected, intelligent devices, such as home cameras that stream live footage to your mobile phone via the internet.

After Nest joined Google last year, the company bought security start-up Dropcam for about $550m and in June released a €199 home-security camera and a video-storage and management service for €10 a month.

Smartfrog recently started offering its HD camera, mobile app and 24-hour video storage for €5.95 a month.

The camera, which sells for €149 via stores including Amazon, features a motion detector, a night vision mode, a microphone and a speaker, so users can talk to their pet or grandmother from afar. Customers can also download the app for free and use an old mobile phone or webcam to record - a move the company hopes will make the solution popular in emerging economies.

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