SKY plans to spend €1bn ramping up its business in Ireland over the next five years.
Taoiseach Enda Kenny officially opened the company's new headquarters in Dublin today, where 500 jobs have been created since last year.
Another 300 roles are to be filled over the coming six months at the customer contact centre at Burlington Plaza, according to a Sky spokesman.
Mr Kenny said the investment underscored the potential for Ireland's digital economy.
"We're a great location for digital-content providers and for companies looking to source highly-educated, highly-motivated workers," he said.
Sky said it will pump €1bn into job creation, the expansion of its retail outlets - it currently has 36 shops nationwide - and on new broadband services.
Chief executive Jeremy Darroch said the launch of its Dublin headquarters was very significant for the company.
"Ireland has been a great market for Sky," he said.
Mr Darroch said Sky would soon be offering broadband and home phone services as well as television to its Irish customers.