AS ONE of the original founders of educational learning software firm Riverdeep, Simon Lunt helped to revolutionise the usability and design of its products in the late Nineties.
Born in Dun Laoghaire, he attended the technical college there before studying science at the National College of Art and Design and the University of Limerick.
His studies increased his interest in industrial design and, after graduating in 1989, his career took off at industrial design firm Hood Associates, where he mastered the exciting new world of computer aided design (CAD) and help to design many consumer devices for the likes of Nokia.
Three years later he moved into the IT sector, working for computer-based training firm CBT Systems, and moonlighted as a self-employed graphic designer at the same time.
In 1996, Lunt co-founded Riverdeep. As head of product development, and along with Edward Wallace and Patricia Burke, he was responsible for the design and production of some of the company's innovative learning software.
Although he retained a stake in the firm, he left in 1999 to pursue other projects, one of which was e-procurement firm Bgate Smart Business, which was formally established in 2004.
The company counts some of the nation's best-known brands as its clients, such as Johnston Mooney & O'Brien, Burger King and Allied Foods.
Lunt is married with two children, lives in Dublin, and enjoys longboarding, tennis, golf, football, chess, and all aspects of gaming technology.
Lunt's own claim to fame is that he was the face of a global advertising campaign for Budweiser during the 1994 World Cup. His face appeared in place of Norway goalkeeper Erik Thorstvedt, whose image was too costly, on billboards around the world.