Tuesday 24 January 2017

Salpa show is sold to US carrier

Tom Lyons

Published 15/01/2012 | 05:00

THE makers of Celebrity Salon, the reality beauty show starring Georgia Salpa, have sold the North American option rights to the series to Octagon, the sports and entertainment content giant.

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Straywave Media, the Dublin media-production company, inked the deal last week with Octagon, the sports and entertainment content marketing arm of the Interpublic Group, a $4.8bn (€3.8bn) NYSE-listed firm.

Straywave plans to use the new tie-up to pitch an American version of the show to lifestyle and fashion television networks in the United States and Canada.

Steve McCormack, the co-founder of Straywave with John Norton, said the Octagon deal was a "breakthrough" moment for his company.

"There are no similar style-shows in American," he said "and we plan to pitch it to Bravo, TLC and other lifestyle shows."

McCormack said Ricky Goldin, a popular soap-opera actor and son of Paul Goldin, the hypnotherapist, has agreed to act as executive producer of the show.

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