Ryanair launches package holidays to land more business
Ryanair claims it will "transform" the package holiday sector in Europe after launching its own service.
The airline's new package holiday service will allow customers to book flights, accommodation and airport transfers on its website as part of a single deal.
The Dublin-based carrier said holidaymakers had been overcharged for years.
Ryanair chief executive Michael O'Leary first revealed plans for the service more than two years ago.
The airline has now launched it in Ireland, the UK and Germany and will roll it out to other markets next year.
The package holiday link appeared on Ryanair's Irish website yesterday afternoon.
Customers can input their preferred destination, together with the number of nights and dates of travel. A range of flight and hotel options are then offered.
Passengers can book seats on Ryanair flights along with a choice of more than 330,000 hotels throughout the Mediterranean and in major European cities.
The carrier has teamed up with the Spanish tour operator Logitravel and accommodation provider World2Meet.to provide the Ryanair Holidays service.
It as part of the airline's Always Getting Better campaign which is designed to improve the passenger experience.
"Ryanair's low fares transformed air travel in Europe and now we're going to transform the package holiday market," said Ryanair chief marketing officer Kenny Jacobs in London.
He said consumers had been paying "too much" for package holidays for years.
Mr Jacobs insisted that the packages would be cheaper with Ryanair because it would forgo the kinds of commissions charged by some package companies.
"This is another significant step on our journey to becoming the Amazon of air travel," he added.
Mr Jacobs told a press conference in London: "If you're looking at a package holiday on Ryanair Holidays you will see that typically our customers will save at least £40 on every single seat that they're booking.
"If you take those flight savings that you make versus any other airline and apply those to a package holiday, a mum, dad and two kids will save at least 10pc on a package holiday.
"We are also willing to invest our part of the commission to drive conversion of this and it's a market which has a huge amount of commission, so we're confident this will be the best value for European consumers in the market."