Ireland and Lions star Rob Kearney is putting his Master's in business to good use as accumulated profits at his firm have jumped 54pc.
According to new accounts filed by the Leinster full-back's Willville Promotions Ltd, accumulated profits rose from €123,247 to €190,874 during 2012.
The firm's cash increased from €128,445 to €190,081.
The boost in the firm's fortunes coincided with Kearney cementing his reputation as one of the best full-backs in the world, with Leinster winning a third Heineken Cup.
He represented the Lions in the 2009 series against South Africa and toured in Australia this year.
The Co Louth man – who wrote a tour diary for the Irish Independent – has played 47 times for Ireland.
The jump in accumulated profits at the firm last year followed profits sharply increasing in 2011, from €57,675 to €123,247.
During a previous lay-off through injury, the former UCD student took advantage of the extra time by completing a master's degree in business at night.
Kearney's personal coffers will have been filled further during the summer, as he was among the Lions players to share in an estimated £2.3m (€2.7m) from the Test series win over Australia.
However, Kearney did not get any test game time this year, in contrast to the South African tour, when he was one of the stars.