Rango to halt box office plunge
Published 06/03/2011 | 05:00
IRISH cinemas will be hoping that Rango -- which cost $135m to bring to the silver screen -- will attract thousands of sticky popcorn-covered kids back to the cinema. Ireland had the fourth-steepest fall in cinema attendance in Europe last year, according to a report just published.
The report, compiled by the European Audiovisual Observatory (EAO), found the number of Irish cinemagoers slipped by almost 7 per cent last year.
Rango, the animation starring Johnny Depp, was released in Irish cinemas last week. Other animations coming to the big screen this year include Winnie The Pooh, Kung Fu Panda 2 and Cars 2.
Ireland is not alone in its falling cinema attendance -- about half of EU countries saw a dip in cinema admissions last year.
"3D films continued to support box office growth but failed to drive overall growth in admissions as they had done in 2009," said a spokeswoman for the EAO.
The market share of home-grown Irish films has increased -- and is now four times what it was in 2009.
Sunday Indo Business