Radical ideas urged to revive tourism
Radical thinking is required by the Government in order to boost visitor numbers to Ireland, according to the former boss of Dublin Tourism, Frank McGee.
Speaking to the Irish Independent, Mr McGee -- who headed Dublin Tourism for 21 years until 2010 -- said that while the Government had introduced measures such as the VAT reduction, more issues still needed to be addressed, including the way Ireland and the capital were marketed abroad.
"What has happened so far is that we've allayed some of the symptoms, but more fundamental surgery is required," he said.
He insisted that Dublin had to be marketed in a completely separate manner to Ireland as a whole and that a large budget should be set aside for this.
Mr McGee, who now operates as an independent consultant, also said that the Government should think about introducing a bed tax at hotels rather than imposing "crippling" rates.
He also predicted that the London Olympics next year would be bad for tourism numbers. Mr McGee believes the event will crowd out foreign holidaymakers who might have headed first to London and then to Ireland, because jacked-up costs in the English capital will deter them from visiting at all.