Business Irish

Tuesday 23 September 2014

Profits are child's play for Lego


Published 28/02/2014 | 02:30

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Lego sales skyrocketed last year, with a movie release this year to provide promotion in the digital age.

Toymaker Lego said full-year sales advanced 10pc with growth in all major markets, outpacing competitors.

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Sales rose to 25.38 billion kroner (€3.3bn) in 2013, the Danish company said. Net income increased 9pc to 6.12 billion kroner. The plastic building blocks are featured in 'The Lego Movie' – currently a hit at box offices worldwide.

"In less than 10 years, we have now more than quadrupled our revenue," CEO Joergen Vig Knudstorp said in the statement.

The 'Star Wars' line and its Duplo sets for toddlers were among Lego's best-selling products in 2013, according to the company, which has said it sells 34 sets a second during the Christmas season.

Lego, whose name is derived from the Danish words for "play well", is controlled by the family of carpenter Ole Kirk Kristiansen, who founded the business in 1932. (Bloomberg)


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