Saturday 22 July 2017

Postmen abandoned for 'click and collect'

One of the biggest trends we've seen this Christmas is the rise of 'click and collect', which is now offered by almost every retailer,
One of the biggest trends we've seen this Christmas is the rise of 'click and collect', which is now offered by almost every retailer," said Peter Gallogly, marketing director for Currys, PC World and Carphone Warehouse. Photo: Reuters
Sarah McCabe

Sarah McCabe

Online shoppers are abandoning waiting for the postman to arrive in favour of doing it themselves.

"One of the biggest trends we've seen this Christmas is the rise of 'click and collect', which is now offered by almost every retailer," said Peter Gallogly, marketing director for Currys, PC World and Carphone Warehouse, speaking during Christmas week. "It has changed our business. A lot of people prefer to shop online but they don't want to wait at home for deliveries. It is a hybrid of online and in-store shopping. We are even offering it on sale items now."

There has been no stand-out electrical item this Christmas, Gallogly said, in comparison to previous years where iPads, coffee makers and most recently, juicers, topped Irish shoppers' Christmas lists. But laptops and TVs are showing a resurgence. "The laptop industry has caught up and replicated a lot of the features that made tablets so popular, and Irish people are buying them once again. Quality has soared; you get so much more for your money in a laptop today than you did four or five years ago."

Black Friday, the November sales day, was twice as popular this year as last year, he said, meaning people are starting their Christmas shop earlier than ever before.

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