Business Irish

Thursday 2 October 2014

Post Script: Tessa's here and talking marketing

Published 12/12/2013 | 18:30

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Pepper has signed a three-year deal with Shamrock Rovers
Felix Baumgartner's space jump
Sky has opened up its Irish and UK movie rental service

TESSA Barrera's marketing experience is hard to beat. As the former head of social media for Red Bull, she coordinated the brand's social media activity for arguably the biggest marketing event of 2013 -- the Red Bull Stratos project, Felix Baum- gartner's now-legendary jump from space that achieved a record-breaking 8 million live audience on YouTube. She recently left Red Bull for Lexis.

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Next year Irish marketers will get a chance to hear Tessa's insights in person -- she has been confirmed as a speaker for 2014's DMX Dublin conference, the country's biggest digital marketing event, on March 12. Eva Appelbaum, head of digital transformation at the BBC, has also confirmed. Last year's event, which heard from London Olympics web boss Alex Balfour, sold out.

'HOT PRESS' IS A BIG WINNER

'HOT Press' was the big winner at this year's Irish Magazine Awards, held at a glittering ceremony in Dublin's Marker Hotel late last week. The music stalwart took home prizes for Digital Product of the Year for its website Hotpress.com while Journalist of the Year went to Hotpress writer Olaf Tyaransen.

The mag also won the Magazine Cover of the Year award for its critically-acclaimed spread on the Arctic Monkeys.

Keynote speaker Sally Cartwright addressed the awards' 200 guests, speaking about her lifelong passion for magazines. She spent 17 years as publishing director of 'Hello!'.

'Image' magazine took home the Publishing Company of the Year gong, which it also won in 2010. Image also won Photographer of the Year for pictures taken by Cliona O'Flaherty in their new publication BASH. Consumer Magazine of the Year went to 'Irish Country' magazine while the Business to Business prize went to 'The Law Society Gazette'.

SKY FIGHTS ITUNES WITH FILM RENTALS

IN A challenge to Apple's market-leading iTunes movie service, Sky has opened up its Irish and UK movie rental service to anyone with a broadband connection.

Previously available only to Irish customers with Sky "Roku" boxes, it can now be accessed by internet users at www.SkyStore.com. The service has more than 1,200 titles to rent or buy.

"This is all part of a wider drive by Sky to broaden distribution of its content," said the company, adding that demand for the rental service more than doubled in the past year.

Just like iTunes, movies rented from the SkyStore are available to customers for 48 hours once the user presses 'play.' New films are priced at €3.99 while older films and classics range from €1.49 to €2.49.

PEPPER DEAL FOR SHAMROCK ROVERS

PEPPER, the Australian lender that was recently selected to manage a portfolio of NAMA residential loans, has signed a new three-year sponsorship deal with Shamrock Rovers Football Club.

Pepper, a relatively new entrant to the Irish financial service market, will now feature as lead sponsor on team kits as well as on signage in Tallaght Stadium.

The deal follows an initial one-year partnership with Shamrock, where Pepper, which employs 170 people in Dublin and Shannon, was a secondary sponsor.

In addition to the baseline sponsorship, performance-related incentives will allow the Tallaght-based club to earn significant financial top-ups if they achieve certain targets.

Pepper's financial services activities in Ireland in the wake of the recession have been so successful that the company recently announced plans to enter other heavily-indebted European markets like Spain.

The sponsorship deal indicates how keen Pepper is to demonstrate its commitment to the Irish market through the sponsorship deal.

"As we look to the future, and realising our longer term ambitions, we feel it is important to cement the Pepper brand in the marketplace through prominent partnerships such as this one with Shamrock Rovers" said Pepper chief executive Paul Doddrell.

Irish Independent

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