Thursday 27 July 2017

Polo campaign aims to get the hole story

Launching the Polo
Mint ad campaign
were. from left, Sarah
Fallon, account
executive at CBS
Outdoor; Amanda
Finnegan, client
services executive at
Source OOH; Sandra
Doyle, retail & transit
sales manager at CBS
Outdoor, and Emma
Daly, senior account
manager, Mindshare
Launching the Polo Mint ad campaign were. from left, Sarah Fallon, account executive at CBS Outdoor; Amanda Finnegan, client services executive at Source OOH; Sandra Doyle, retail & transit sales manager at CBS Outdoor, and Emma Daly, senior account manager, Mindshare

THE people behind Nestle’s polo mints have embarked on an advertising campaign to celebrate 60 years of confectionery history.

The campaign, “Are you a sucker or a cruncher?” interacts with consumers using a selection of builds from CBS Outdoor.

The specially built advertising display units allow consumers to vote for their preferred poloeating method. CBS have also produced a media first in Ireland with a ‘motion sensor dispenser’, built into a purchase point unit, which detects movement and distributes polo samples through a dispenser.

“We're really excited about igniting the polo ‘sucking vs crunching’ debate among target consumers with our biggest campaign for 10 years,” said Caroline Burton, consumer category manager for Nestle Ireland.

The campaign was developed and devised by DDFH&B, Mindshare and Source.

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