Business Irish

Friday 19 September 2014

'Playboy' shoot boosts the fortunes of Rosanna's firm

Gordon Deegan

Published 04/05/2013 | 05:00

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Rosanna Davison

FORMER Miss World Rosanna Davison is definitely no 'lady in red', with new figures showing that the cash pile at her firm last year rose sharply to over €130,000.

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The boost in the fortunes for Davison's Zanadoo Productions took place after the model signed a deal for an undisclosed sum to pose topless for the cover of 'Playboy' magazine.

Accounts recently filed by Zanadoo Productions with the Companies Office show that the cash pile at the firm jumped 51pc to €131,000 in the 12 months to the end of last May.

The figures show that the firm's accumulated profits dropped €12,702 to €63,226.

The 29-year-old Dubliner's shoot for 'Playboy' appeared in the magazine's German edition last September. Ms Davison is due to add to her company's coffers when she becomes the first Irish woman to feature on the cover of the US edition later this year.

The bumper 2012 performance by Davison's firm followed a less impressive performance in 2011, when the cash pile dropped from €95,995 to €86,301, with accumulated profits slipping from €79,067 to €75,928.

In an interview last month, Ms Davison – daughter of musician, Chris de Burgh, who is best known for his hit 'Lady in Red' – insisted that money was not the motivating factor when agreeing to do the German 'Playboy' shoot.

She said: "I've never discussed the money side of it, it wasn't my main priority when agreeing to do the shoot."

Ms Davison, in preparation for the shoot, added a two-hour weights and cardiovascular regime to her six-day a week fitness programme.

She also ruled out alcohol and ate a lot of fruit and green vegetables to achieve an 'Amazonian' look for the spread.

Irish Independent

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