Occupancy and revenues on the rise in Dublin's hotels
Published 29/02/2012 | 05:00
THE performance of Dublin hotels improved last year, with occupancy levels and the average price of a room both increasing.
According to a survey from Deloitte, occupancy rates increased by almost 6pc, as did the average daily rates (ADR) per room, which rose to €82.12 up from €77.43 in 2010.
Revenue per available room (RevPar) climbed nearly 12pc.
The figures from research firm STR Global's survey of the world hotel industry show the Dublin market was much stronger in 2011 compared with 2010 with the average occupancy rate jumping to 71pc, compared with 67.2pc for the previous year.
Commenting on the 2011 STR Global results, Deloitte partner in charge of tourism, hospitality and leisure services Kevin Sheehan said: "Compared to this time last year, hoteliers in Dublin will feel more confident that they have weathered much of the storm that the economic crisis has brought.
"Despite a small decline in activity in the final quarter of the year relative to 2010, the increase in daily rates more than compensates for the reduction in occupancy levels.
"Dublin has positioned itself as a value city-break destination, and that, coupled with favourable developments such as high-profile state and royal visits, has meant that hoteliers have been able to drive both occupancy and rates," he added.
Despite the improvements, the figures still lag far behind the rest of Europe, where the ADR was €99.86. The Dublin rate is rising more quickly, however.
"At the start of 2012, hoteliers should feel encouraged that it could be another steady year in terms of performance," said Mr Sheehan.