Business Irish

Tuesday 26 September 2017

Nightclub dating service fails to light Dragons' fire – but there's no love lost

Avril Mulcahy’s bid for ‘Dragons’ Den’ cash was rejected but several nightclubs have already signed up for her matchmaking app
Avril Mulcahy’s bid for ‘Dragons’ Den’ cash was rejected but several nightclubs have already signed up for her matchmaking app
Sarah McCabe

Sarah McCabe

MEETING your soulmate in a dark nightclub is not easy, so Tipperary woman Avril Mulcahy's new business aims to revolutionise how Irish twentysomethings find romance.

The matchmaker remains bouyant despite her rejection on yesterday's 'Dragons' Den', where she sought €50,000 for a 10pc share in her new dating app Flirtricity.

Ms Mulcahy's business plan targets nightclubs, who buy the right to use her iPhone app and support service.

At dating nights each participant submits their photograph and this is shared via the app to all other clubbers. Attendees can then message each other as they mingle.

Ms Mulcahy says this model works because it will attract men who are difficult to market to in the dating industry.

"Women have grown up reading about dating and romance but men are not as open to it. This works because men like nightclub environments, where it is easy to connect and there is less pressure," she said.

Several Irish nightclubs have already signed up for the service, including Lanterns in Kilkenny and Bucks in Dublin, where the app will be launched on April 19.

Ms Mulcahy, who has hosted events like speed-dating since she was in college in UCC, says she is also targeting charities who might run dating nights to raise money.

She has self-financed the business thus far, including the technical work required for the development of the app.

Irish Independent

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