Tuesday 6 December 2016

Newspaper industry event highlights advertising success

Published 17/09/2016 | 02:30

Independent News & Media's Karen Preston (left) and Mairead Kearns (right), at the NewsBrands Ireland town hall event in Smock Alley Theatre, Dublin. Photo: Damien Eagers
Independent News & Media's Karen Preston (left) and Mairead Kearns (right), at the NewsBrands Ireland town hall event in Smock Alley Theatre, Dublin. Photo: Damien Eagers

Print advertising drives €1 out of every €4 of sales delivered by media, business leaders have been told at the first ever town hall event hosted by NewsBrands, the group that represents Ireland's newspaper industry.

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The NewsBrands Ireland event in Smock Alley in Dublin was held to showcase the power of print advertising as a medium to potential advertising buyers.

Publishers from across the country's biggest newspapers, including national newspapers, print and online publications, came together to showcase their full suite of products, including all print and digital offerings.

"NewsBrands Ireland's members are incredibly effective as individual businesses but when they come together they demonstrate the true power of press and press-branded digital news media," the chairman of NewsBrands Ireland, Vincent Crowley, said.

Print advertising drives 25pc of all sales delivered by media, NewsBrands told the media and advertising buyers at the event.

The director of NewsBrands Ireland, Dara McMahon, told the audience: "The newspaper market is constantly growing and evolving.

"That's one of the things that makes newspapers so exciting. Something else that we should all be excited about is that newspaper advertising works.

"Newspaper advertising works, but there's nothing new in that, it has always worked.

"Maybe that's why we don't talk about it enough," Ms McMahon said.

Irish Independent

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