Business Irish

Wednesday 20 September 2017

New Yorkers happy to worship at altar of Trump

THE criticism of the "fawning" reception US tycoon Donald Trump got on his arrival in this country recently came to mind when the Punt was in New York for a short break.

Mr Trump touched down in Ireland on an airplane bearing his name in enormous letters and was met by a string quartet in full evening wear, a red carpet and Finance Minister Michael Noonan as he disembarked from his plane.

The tycoon is aiming to create "hundreds of jobs" at his Trump International Golf Links and Hotel Ireland, at Doonbeg, Co Clare. And he is promising to invest €45m in this country.

But many felt the welcome accorded the billionaire was the worst kind of forelock tugging.

That is not something that would be said about Mr Trump in the City That Never Sleeps.

In NYC it is hard to get away from his name. Many skyscraper buildings bear his moniker. Trump is involved with all aspects of the American company's real estate and hotel management initiatives.

But it was interesting for the Punt in New York to see the Trump name feature also in fashion shops.

His daughter Ivanka Trump has given her name to a range of fragrances, footwear, handbags, outerwear and eyewear collections.

But the real surprise was to see designer shirts labelled Donald Trump in fashion stores all along Fifth Avenue.

It seems that New Yorkers can't get enough of the Trumps. Americans are happy to celebrate success.

We, on the other hand, are sensitive to been seen to be too obsequious. A clash of cultures, if ever there was one.

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