New start for Standard Life
Published 01/09/2011 | 05:00
STANDARD Life in Ireland has announced the repositioning of its brand with a significantly enhanced consumer website standardlife.ie and a fully integrated marketing campaign which includes a radio, press and online advertising campaign worth €600,000.
"Our brand repositioning is a strong signal of our commitment to listen to and meet the needs of our customers and to support financial advisers.
"We are performing strongly and are determined to build on this success by growing and developing our business in Ireland," said David Nish, chief executive of Standard Life group.