Wednesday 22 February 2017

Nestlé, Pinterest and FT chiefs announced as first speakers for DMX Dublin event

Published 23/12/2015 | 11:30

Adele Cooper
Adele Cooper

Chiefs at Nestlé, Pinterest and Financial Times have been announced as the first speakers at Ireland's largest digital marketing conference.

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DMX Dublin 2016 is set to take the capital by storm in the New Year with some of digital marketing's biggest names taking part.

Nestlé South Africa's Vice President of Digital and Social Media Pete Blackshaw, Financial Times B2C Managing Director Jon Slade and Pinterest's UK and Ireland Country Manager Adele Cooper were revealed as speakers today.

Irish-born Cooper is responsible for the social media platform's growth by building and supporting relationships with brands and publishers. Cooper joined Pinterest from Facebook. She also previously worked with Google where she was the first local manager hire in Dublin.

DMX Dublin has become Ireland's largest digital marketing event since it began in 2013.

The 2016 event in March will feature over 30 international and local speakers.

Chief Executive of The Marketing Institute of Ireland, which owns and operates the DMX programme, said the event was launched to "accelerate the learning of Irish business decision makers".

“We are delighted to unveil Pete, Adele and Jon as the first speakers announced for DMX Dublin 2016," Mr Tom Trainor said.

"We launched DMX Dublin in 2013 to accelerate the learning of Irish business decision makers, to give them the opportunity to use the power of digital within the context of their business and marketing strategies.

"DMX Dublin 2016 is specifically tailored for senior marketers, entrepreneurs, and owner managers, as well as advertising agencies and digital specialists.”

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