Nespresso to open boutique store in Dublin, near doubling staffing levels
Published 14/08/2014 | 02:30
HIGH-end coffee maker Nespresso is to open a multi-million euro boutique store on Dublin's Duke Street in October.
The move will mean a near-doubling of its staffing levels here to over 60.
It will add 20 full-time staff and five part-timers at the new branch when it opens this winter.
Nespresso's managing director of UK and Ireland, Brema Drohan, said the move was a vote of confidence in the Irish economy.
"It's certainly a vote of confidence but our figures here have been growing for the past number of years," the Waterford woman told the Irish Independent.
"The store will be there to essentially indulge Irish Nespresso consumers in the brand experience. They can also test and trial the machines and the accessories that enhance the Nespresso experience," she said.
The new Dublin store will be over two floors and will include a self-service area as well as tasting facilities.
It will join exclusive locations for Nespresso boutiques, like the Champs Elysées in Paris,
There are now 320 boutique stores across the globe and 14 of these were opened this year.
(See attached interview)