National Concert Hall moves to lose 'fuddy-duddy' image
The National Concert Hall (NCH) is aiming to rid itself of the 'fuddy-duddy' image that it has with sections of the audience with a relaunched brand.
The NCH is seeking tenders from parties to undertake a review and develop a new brand for the national venue. Last year, sell-out shows by Sinead O'Connor, the Buena Vista Social Club and The Gloaming contributed to the NCH recording its biggest crowds since 2009. Ticket sales rose by 2.85pc to €7m.
The tender documentation admits that consumer research confirms that parts of the audience perceive the NCH brand "as rather dull and as a brand only for older people" while pointing out the many advocates of the NCH brand see it as entertaining, high quality, respected and part of our heritage.
The tender states: "As we move towards 2016, it is timely that the National Concert Hall brand is reviewed, repositioned and redesigned."