Business Irish

Monday 24 July 2017

National Concert Hall moves to lose 'fuddy-duddy' image

IN.........World renowned Bolshoi stars Galina Stepanenko and Ruslan Skortsov preform Swan Lake at the opening of the Summer Ballet Gala short season in the National Concert Hall, Earlsfort Terrace, Dublin last night............Pic Martin Nolan.....Thursday 24/July/2003
IN.........World renowned Bolshoi stars Galina Stepanenko and Ruslan Skortsov preform Swan Lake at the opening of the Summer Ballet Gala short season in the National Concert Hall, Earlsfort Terrace, Dublin last night............Pic Martin Nolan.....Thursday 24/July/2003

Gordon Deegan

The National Concert Hall (NCH) is aiming to rid itself of the 'fuddy-duddy' image that it has with sections of the audience with a relaunched brand.

The NCH is seeking tenders from parties to undertake a review and develop a new brand for the national venue. Last year, sell-out shows by Sinead O'Connor, the Buena Vista Social Club and The Gloaming contributed to the NCH recording its biggest crowds since 2009. Ticket sales rose by 2.85pc to €7m.

The tender documentation admits that consumer research confirms that parts of the audience perceive the NCH brand "as rather dull and as a brand only for older people" while pointing out the many advocates of the NCH brand see it as entertaining, high quality, respected and part of our heritage.

The tender states: "As we move towards 2016, it is timely that the National Concert Hall brand is reviewed, repositioned and redesigned."

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