'MASTERCHEF' judge Nick Munier has backed hoteliers who are calling for links to the website TripAdvisor that are appearing on the new Tourism Ireland ireland.com to be removed.
Speaking on Today FM yesterday, the owner of the restaurant Pichet said it was unfair that people who were in a position to conceal their identity online could post malicious and fabricated reviews, which were potentially damaging to businesses.
Mr Munier said last week he would seek legal action against a reviewer writing under the name TST2 that had apparently falsely criticised his service.
Yesterday, he said it was unacceptable that TripAdvisor took 10 days to reveal the identity of the reviewer, whose review stayed online in that time.
It's not until the damage had been done that the review could potentially be removed, he said.
Mr Munier's comments came as it emerged that Pichet had received a glowing financial review for last year, serving up tasty profits of €317,107.
Accounts filed with the Companies Office show the profits at Mr Munier's firm, Dillmel Ltd, that operates Pichet, rose from €344,549 to €661,656 in the year to the end of February 29.
Dillmel is co-owned between Mr Munier and head chef Stephen Gibson.
Dillmel's cash pile almost doubled to €566,185 last year, while Munier and Mr Gibson provided an additional €48,833 in loans last year to bring to €70,350 the amount owed to the two by the firm.
Pichet, on Dublin's Trinity Lane, opened in July 2009 and within six weeks was breaking even, securing a Bib Gourmand from the 'Michelin Guide'.
Mr Munier initially came to public notice when he appeared as maitre d' on ITV's reality show 'Hell's Kitchen' with Marco Pierre White.
The Co Kent-born Munier declined to comment on the restaurant's financial performance.