Business Irish

Monday 25 September 2017

More power to the future

AS it scanned recruitment websites out of idle curiosity, the Punt glimpsed the new skills reality, and fears it has become a dinosaur. One company provides ample evidence in the argument for the prosecution. Paddy Power has become one of Ireland's biggest companies, with a €3bn market capitalisation, and has done so partly through deft marketing. It has been hiring voraciously to meet the demands of its growing empire and increasing focus on digital platforms. A quick scan of the jobs it has on offer reveal a cornucopia of possibilities. Fancy being a European Ice Hockey Sports Trader? You can fulfil your dream at Paddy Power. A marketing executive for CRM and Social Media (Bingo)? Look no further. Some of the jobs on offer at the company probably do reflect the type of direction that the economy needs to head, though – delivering skills that help companies thrive in a business world that is increasingly reliant on penetrating a maze of social media. While many companies are still finding their feet and wondering how to effectively do so, there's little doubt that Paddy Power knows where the real future lies. The Punt needs some serious up-skilling.

AS it scanned recruitment websites out of idle curiosity, the Punt glimpsed the new skills reality, and fears it has become a dinosaur. One company provides ample evidence in the argument for the prosecution. Paddy Power has become one of Ireland's biggest companies, with a €3bn market capitalisation, and has done so partly through deft marketing. It has been hiring voraciously to meet the demands of its growing empire and increasing focus on digital platforms. A quick scan of the jobs it has on offer reveal a cornucopia of possibilities. Fancy being a European Ice Hockey Sports Trader? You can fulfil your dream at Paddy Power. A marketing executive for CRM and Social Media (Bingo)? Look no further. Some of the jobs on offer at the company probably do reflect the type of direction that the economy needs to head, though – delivering skills that help companies thrive in a business world that is increasingly reliant on penetrating a maze of social media. While many companies are still finding their feet and wondering how to effectively do so, there's little doubt that Paddy Power knows where the real future lies. The Punt needs some serious up-skilling.

Irish Independent

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