'Metro Herald' in QR code partnership
MOBILE internet services company Digital Reach Group (DRG) has agreed a partnership with the commuter freesheet 'Metro Herald' to provide Quick Response (QR) codes as part of the newspaper's advertising portfolio.
QR codes are barcodes embedded in advertisements that can be scanned by a reader using their smartphone to access extra information on their phones.
As well as giving users additional content, a simple point and scan can enable them to download mobile apps, enter competitions, receive a special offer or voucher, call or text.
"This will give our newspaper a unique product and service that we can offer directly to advertisers and agencies," said Paul Crosbie, managing director of 'Metro Herald'.
In Ireland, QR Codes from DRG have already been implemented for a range of brands through 'Metro Herald'.
Sunway, Samsung, Carlsberg, and Jameson have all integrated them as part of ad campaigns in the past six months.
Worldwide, a range of well-known brands, including Ford, Google, Pepsi and Starbucks, have also used QR codes.